Dallas, TX - March 2006 - Dallas-Based Company Vies for Sporting Goods Manufacturers Association's Top Honor. Selected from 130 nominated products, the centerG by Keys Fitness, a leading manufacturer and distributor of fitness and health products, is one of five finalists in the 9th Annual Sporting Goods Manufactures Association (SGMA) Sports Product of the Year competition. Featuring a breakthrough patented center drive technology that balances the body and maximizes comfort; centerG was voted a finalist by sports fans, sporting goods retailers and dealers. The centerG redefined the elliptical equipment category with its state-of-the-art engineering and a “center drive” concept exclusive to Keys Fitness. By placing the drive mechanism of the elliptical in the user's center-of-gravity, centerG ensures proper spine alignment, better balance and smoother body movements. The centerG also features intelligent electronics that act as a “built-in” personal trainer including 20 intensity levels, 14 workout options and five separate heart rate programs.

“Being chosen as a finalist reaffirms our mission of taking exercise to the next level with the development of centerG,” said Dave Williams, Senior Vice-President of Sales and Marketing. “Keys Fitness is committed to continually developing cutting-edge equipment that provides a safe and effective exercise experience for all consumers through well-engineered features and innovative fitness technology.”

Since December, thousands of voters have narrowed the broad array of equipment, accessories and apparel to determine the top five finalists. An overall winner will be selected by a nationwide pool of journalists from major media outlets. The SGMA Sports Product of the Year will be announced on Fox & Friends Friday, April 28, 2006.

Dallas, TX, November 28, 2005 - This Fall the home fitness category changes for good. Keys Fitness has developed a better performing elliptical trainer, destined to become the industry standard for the category. Better performing and better feeling, the new Keys elliptical is designed with a proprietary, breakthrough new technology.

Keys Fitness has truly defined a new performance class of elliptical trainers; combining the best of style, science and technology. centerG refers to the center-drive mechanism being located in the users center-of-gravity, when in motion. This allows for better balance and smoother body movements. This patented breakthrough known as “center drive” technology is introduced exclusively on the new Keys Fitness centerG elliptical. To date, all elliptical trainers had their drive mechanisms either in the front of the machine, or in the rear of the unit. Both of these placements caused the user to have a sight lean in their posture, leading to a somewhat unnatural feel when working out.

Keys’ new centerG elliptical has changed all of that. Now with the drive mechanism placed in the middle of the users stride, and housed within the frame of the unit, consumers report better posture and more comfortable workouts. Additionally, centerG allows for placement of the feet two inches closer than most other elliptical trainers. As one dedicated jogger reported, “This feels the most like natural running of any elliptical I’ve ever used.”

This exclusive new, center-of-gravity design has been under development by Keys Fitness for several years and hits the retail market this Fall in the proprietary technology of the new centerG elliptical. Built on a highly engineered, contemporary frame, Keys’ centerG elliptical is as stylish as it is revolutionary and beneficial “Our new centerG elliptical is destined to become the new standard within the category of high performance ellipticals. There is simply nothing else like it on the market”, noted Dave Williams, Senior Vice-President of Sales and Marketing for Keys Fitness. Based on the positive response from retailers at the recent Health and Fitness Business trade show, the centerG elliptical will be one of the best selling items in retail showrooms this season. “centerG was voted the most innovative new product at the trade show”, commented Williams.

Additionally, because of the unique design, centerG delivers a full 21” stride length, with the smallest front print on the market. Other features include heart rate controlled programs with chest strap included, complemented with a full menu of customizable programs to meet all levels of workout demands. The heavy duty frame carries a lifetime warranty, and will support a 300-pound user capacity. For easy mobility, there are also built-in front transport wheels. centerG represents the biggest breakthrough in a new class of performance ellipticals. With a manufacturer’s suggested retail price of $2,799.99, the Keys Fitness centerG delivers more features and a better, more complete workout than other ellipticals costing hundreds more.

About Keys Fitness

Keys Fitness is an internationally respected provider of gym-quality home fitness equipment, based in Dallas, Texas. Widely recognized as an industry leader, the company offers a complete range of award-winning exercise equipment, strength-training products and related cardio accessories that help shape millions of lives. With products ranging from state-of-the-art home gyms and elliptical trainers to treadmills and stationary bikes, Keys Fitness offers total fitness solutions to retailers and consumers alike. Their products can be found in more than 3,000 stores throughout the United States and are distributed globally to retailers in 31 countries under brand names such as Keys, Ironman Fitness, CardioMax, Power System HealthTrainer and Karen Voight. For more information visit www.keysfitness.com or www.ironmanfitness.com.

Dallas, TX, November 16, 2004 ­ Once again the editors of Consumer Guide recognize several Keys Fitness products for outstanding product quality and value.

TREADMILLS
Alliance A8T - Recommended

ELLIPTICALS
HealthTrainer 840EL Elliptical - Best Buy
Ironman 320e - Budget Buy

UPRIGHTS
AirBike - Budget Buy

RECUMBENTS
HealthTrainer 840R Recumbent - Best Buy
Ironman 220r Recumbent - Budget Buy

STEPPERS
CardioMax 708S Stepper - Recommended

STRENGTH
Power System 2000/2050 Gym - Best Buy
Strength Trainer 1000 Gym - Recommended
Power System KPS-OB - Budget Buy
Power System KPS-HC System - Recommended

Keys Fitness and Ironman Fitness products can be found in over 7000 leading retail locations across the country.  Additionally, these brands are sold internationally to 31 countries. 

From home gyms, to exercise bikes, treadmills and elliptical trainers, Keys Fitness and Ironman Fitness continue to be the total fitness solution, for both retailers and consumers.  For more information on the complete line products, please call 1-800-683-1236, or visit our websites at www.keysfitness.com and www.ironmanfitness.com.